Buzz Words: "Wow", "Exclusive", "Free" are all examples of this. Words that create a buzz for the reader, euphemism.
Puffs: Colourful boxes promoting features inside.
House Style: A magazine's distinctive design that distinguishes it from its competitors. including colours, font and images.
Strap Line: A slogan
Banner: Text which stands out on a coloured, usually block coloured background generally at the bottom of the magazine.
Copy: The Main Story in the Magazine.
Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.
Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
Motto: Memorable phrase that is recognisable to a brandSell Lines: Text on the front cover that helps to sell the magazine to the audience.
Caption: Description of the main image
Masthead: Name of the magazineLead: The introductory paragraph of an article. Usually written in bold or capitals.
Drop Capitals: Really big letter that starts off an article.
Bleed: The extension of an illustration beyond the type area to the edge of the page.
Break of the Book: The allocation of space for articles, features, and all material printed in the book.
Folio: The page number, date and name of the periodical on each page or spread
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